Accor renamed its Le Club AccorHotels guest loyalty program back in December as ALL (Accor Live Limitless).
Change from Le Club AccorHotels to Accor Live Limitless brought some extra benefits and two new status levels (Diamond and Limitless).
We got hold of some helpful graphics and matrix that are useful for explaining the various status requirement and benefits. Accor Live Limitless hasn’t made clear one available on its website.
Accor Live Limitless (ALL) Status Levels
Members can qualify for Silver, Gold, and Platinum levels by either number of nights or status points. Diamond level qualification is by spend only.
Limitless (previously called BLACK – the card is indeed that color) is by invitation only without official qualification criteria.
Note that you earn 2.5 qualifying points per euro at full-service hotels. You earn less at select service and residential hotels (will cover these at other post).
I have converted the status points to euros and bonus points to percentages (easier to understand).
Accor Live Limitless (ALL) Status Benefits
Here’s fascinating information begins. Accor ALL has not officially communicated the invitation-only status (Limitless) or benefits associated with it.
Limitless members can gift a Platinum status, can transfer points, and get a personal ALL assistant.
This soft benefits chart is somewhat oversimplified. It doesn’t take into account that lounge access is excluded at Fairmont hotels or that suite upgrades are not available in many markets, including France.
Conclusion
I wish that all loyalty programs would have simplified status and benefits matrix available for members. These programs have become so complicated that you (employees too) need to have a cheat sheet.
Accor Live Limitless would do a great favor by making some of these benefits beyond bonus points and breakfast in Asia Pacific guaranteed.
It would be interesting to know how many Limitless members there are.
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