Crimson Hotels acquires Trafalgar St. James

UK: Owner-operator Crimson Hotels has bought the Trafalgar Square St. James London, Curio Collection by Hilton, from London + Regional Hotels.

The acquisition marks the 4th Hilton home in London for Crimson, which runs a portfolio of 10 hotels in overall. The Trafalgar Square hotel deal 131 spaces, a number of F&B venues, with a new Asian dining establishment set to open up on the first stage.

Federico Ciampi, the existing general supervisor of 100 Queen’s Gate Hotel in London, has actually been advertised to cluster general supervisor looking after both 100 Queen’s Gate and Trafalgar St. James.

Aly Kassam, CEO at Crimson Hotels said: “We are delighted to have gotten The Trafalgar St. James, permitting us to more broaden our profile and also strengthen our existence in London. The resort will certainly complement our existing profile as well as strengthens our ongoing partnership with Hilton.”.

The resorts and also friendliness group at JLL represented L+R on the sale of the home.

Will Duffey, head of EMEA hotels as well as friendliness capital markets at JLL, claimed: “The sale of The Trafalgar St. James enhances the solid demand for crucial locations as well as product in the rates as well as the resources accomplished is illustrative of stronger-than-even financier cravings to safeguard prime real estate.”.

Neil Kirk, COO at L+R Hotels claimed: “The Curio Trafalgar Square, led by an exceptional team, has actually performed superbly over the last year despite all the tradition challenges from the pandemic. We are sorry to see the resort leave L+R Hotels, yet we got a compelling proposal from a customer that executed as they claimed they would, and who will have the opportunity to take the efficiency to the following degree.”.

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